Workshops, Weddings, and Florists: Advanced Revenue Streams for Flower Farmers

If you’ve been following along with my mini-series on Finding Your Flower Farm Fit, you know we’ve covered the basics—markets, bouquet subscriptions, and direct sales. But in this final episode of the series, I’m diving into what I call the “next-level” opportunities: workshops, weddings, and florist sales. These advanced revenue streams aren’t for everyone, but they can be incredibly rewarding (and profitable) if they align with your skills, interests, and business goals.

Let’s break down each of these avenues and what I’ve learned through trial, error, and honest conversations with others in the field.

Hosting Flower Workshops: Teaching as a Revenue Stream

Workshops are a fantastic way to connect with your community while generating income. Whether you're teaching bouquet-making, wreath design, or even seed-starting classes, these events can be both fun and lucrative.

But here’s the kicker: you have to enjoy teaching. It’s not just about showing up and making a pretty arrangement. It’s about creating a welcoming environment, planning every detail (from seating to supplies), and helping attendees walk away feeling inspired and empowered.

One of the biggest lessons I’ve learned is that space matters. Make sure you have a venue that supports the experience you want to create—ample room to work, good lighting, and the right tools. And don’t underestimate the power of marketing: social media, email lists, and word-of-mouth can make or break your workshop attendance.

Wedding Florals: High Reward, High Stakes

Weddings can be a major income source for flower farmers, but they’re also not for the faint of heart. The stakes are high—emotionally, financially, and logistically. The bride has dreamed of this day for years, and your flowers are a big part of her vision.

One thing I emphasize in the episode is the importance of realistic pricing. Weddings often require premium blooms, careful planning, and multiple hours of labor—don’t shortchange yourself. If you’re new to weddings, start small. Maybe do a bridal shower or elopement package before tackling a full-scale event with multiple installations.

Also, remember to set boundaries. Wedding clients can be lovely, but managing expectations is crucial. Use detailed contracts, clear communication, and timelines to protect yourself and your business.

Selling to Florists: Building Reliable Partnerships

Selling wholesale to florists is one of the most consistent and scalable revenue streams on my flower farm. But it’s not as simple as dropping off a bucket of blooms and collecting a check.

Florists need reliability and consistency. If you say you’ll have 100 stems of white lisianthus every Friday, you need to deliver. Building trust takes time, but once you’ve established yourself as a dependable grower, you’ll likely gain long-term customers.

A big part of this is understanding what florists actually need. Pay attention to stem length, bloom stage, and color palettes. It’s not always about what looks pretty in your field—it’s about what designers can actually use in their arrangements.

Why Community Engagement Still Matters

No matter which advanced revenue streams you pursue, community engagement remains at the heart of flower farming. Workshops let you teach and connect. Weddings tie you into the most important moments in people’s lives. And building florist relationships keeps you plugged into your local floral industry.

I truly believe that flower farming is more than growing beautiful blooms—it’s about building relationships. Whether it’s with a bride, a local florist, or someone who leaves your workshop with a bouquet in hand and a smile on their face, these connections are the foundation of a sustainable business.

Final Thoughts: Choose What Fits You

Not every flower farmer needs to do workshops, weddings, and florist sales. In fact, trying to do it all is a fast track to burnout. The key is to find the revenue streams that match your strengths, your farm setup, and your personal bandwidth.

In this episode, I share real-life examples of how I’ve navigated each of these paths—what worked, what didn’t, and what I wish I’d known sooner. I hope it gives you the tools to reflect on where your business can grow next.