As a flower farmer and entrepreneur, I’ve had a lot of unexpected teachers — seasons, soil, spreadsheets… and a 1947 Christmas movie. In this week’s episode of the Flower Farmer Forum podcast, I talked about what I call the “Miracle on 34th Street” philosophy — the idea that doing what’s right for t...

From my conversation with Matt Diamante on the Flower Farmer Forum Podcast

When you think about marketing as a flower farmer, it can feel like this extra, overwhelming thing that you should be doing… but don’t have time for. I get it. Between planting, harvesting, and making sure the bouquets are a...

Running a flower farm is more than just growing beautiful blooms—it's about making strategic decisions that shape the future of your business. In this episode of the Flower Farmer Forum, I dove into one of the most important questions flower farmers and entrepreneurs must ask themselves: Are you cha...

Dahlias are one of the most beloved blooms in the cut flower world — and for good reason. Their vibrant colors, intricate petal structures, and long vase life make them a favorite for florists and flower lovers alike. But growing dahlias, especially at scale, can feel overwhelming. In this episode o...

There’s a common misconception that to be successful in flower farming, you have to go all in—quitting your job, dedicating every waking hour to the field, and making it your sole focus. But in this episode of the Flower Farmer Forum, I’m here to bust that myth wide open. Flower farming doesn’t have...

When I started flower farming, I thought the hard part would be the growing. But over time, I realized that growing beautiful flowers was only half the battle—selling them and building a loyal customer base is where the real challenge begins. That’s why I was so excited to sit down with Mona, a mark...

If you’ve been following along with my mini-series on Finding Your Flower Farm Fit, you know we’ve covered the basics—markets, bouquet subscriptions, and direct sales. But in this final episode of the series, I’m diving into what I call the “next-level” opportunities: workshops, weddings, and floris...

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One of the most common questions I get from new and experienced flower farmers alike is, “What’s the best business model for my farm?” And the truth is—there’s no one-size-fits-all answer. That’s exa...

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When I first started flower farming, I thought there was one “right” way to do it—plant flowers, harvest, sell, repeat. But the truth is, flower farming can look a hundred different ways, and the bes...

When I first started selling wholesale flowers to florists, I learned pretty quickly that success wasn’t just about growing beautiful blooms—it was about learning how to present them in a way that made sense to busy professionals working in a fast-paced industry.

In this episode of the Flower Farme...

Crop planning. It might not be the most glamorous part of flower farming, but I’m here to tell you—it’s absolutely one of the most important. In this episode of the Flower Farmer Forum Podcast, I broke down why mastering your crop planning strategy can be the key to growing a profitable and sustaina...