As flower farmers, we live deeply connected to the land, the seasons, and the communities we serve. But in places like Stearns County, Minnesota—where farmland meets increasing development—there’s a growing need to have intentional conversations about what kind of growth we want for our rural areas....

When you love something as much as we love locally grown flowers, it can be easy to assume everyone else understands their value too. But the truth is, most people haven’t thought about where their flowers come from, and that’s where our elevator pitch comes in.

In this episode of the Flower Farmer...

When customers pick up a bouquet of locally grown flowers, they’re taking home more than just something pretty for their table. They’re supporting sustainable agriculture, embracing seasonal beauty, and choosing a product that’s often fresher and more environmentally friendly than its imported count...

As a flower farmer and entrepreneur, I’ve had a lot of unexpected teachers — seasons, soil, spreadsheets… and a 1947 Christmas movie. In this week’s episode of the Flower Farmer Forum podcast, I talked about what I call the “Miracle on 34th Street” philosophy — the idea that doing what’s right for t...

From my conversation with Matt Diamante on the Flower Farmer Forum Podcast

When you think about marketing as a flower farmer, it can feel like this extra, overwhelming thing that you should be doing… but don’t have time for. I get it. Between planting, harvesting, and making sure the bouquets are a...

Running a flower farm is more than just growing beautiful blooms—it's about making strategic decisions that shape the future of your business. In this episode of the Flower Farmer Forum, I dove into one of the most important questions flower farmers and entrepreneurs must ask themselves: Are you cha...

Dahlias are one of the most beloved blooms in the cut flower world — and for good reason. Their vibrant colors, intricate petal structures, and long vase life make them a favorite for florists and flower lovers alike. But growing dahlias, especially at scale, can feel overwhelming. In this episode o...

There’s a common misconception that to be successful in flower farming, you have to go all in—quitting your job, dedicating every waking hour to the field, and making it your sole focus. But in this episode of the Flower Farmer Forum, I’m here to bust that myth wide open. Flower farming doesn’t have...

When I started flower farming, I thought the hard part would be the growing. But over time, I realized that growing beautiful flowers was only half the battle—selling them and building a loyal customer base is where the real challenge begins. That’s why I was so excited to sit down with Mona, a mark...

If you’ve been following along with my mini-series on Finding Your Flower Farm Fit, you know we’ve covered the basics—markets, bouquet subscriptions, and direct sales. But in this final episode of the series, I’m diving into what I call the “next-level” opportunities: workshops, weddings, and floris...

Sign up for the free webinar on May 5th, 2025: https://www.sunnymarymeadowcoaching.com/registration

One of the most common questions I get from new and experienced flower farmers alike is, “What’s the best business model for my farm?” And the truth is—there’s no one-size-fits-all answer. That’s exa...

Sign up for the free webinar on May 5th, 2025: https://www.sunnymarymeadowcoaching.com/registration

When I first started flower farming, I thought there was one “right” way to do it—plant flowers, harvest, sell, repeat. But the truth is, flower farming can look a hundred different ways, and the bes...