There’s a common misconception that to be successful in flower farming, you have to go all in—quitting your job, dedicating every waking hour to the field, and making it your sole focus. But in this episode of the Flower Farmer Forum, I’m here to bust that myth wide open. Flower farming doesn’t have...

When I started flower farming, I thought the hard part would be the growing. But over time, I realized that growing beautiful flowers was only half the battle—selling them and building a loyal customer base is where the real challenge begins. That’s why I was so excited to sit down with Mona, a mark...

If you’ve been following along with my mini-series on Finding Your Flower Farm Fit, you know we’ve covered the basics—markets, bouquet subscriptions, and direct sales. But in this final episode of the series, I’m diving into what I call the “next-level” opportunities: workshops, weddings, and floris...

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One of the most common questions I get from new and experienced flower farmers alike is, “What’s the best business model for my farm?” And the truth is—there’s no one-size-fits-all answer. That’s exa...

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When I first started flower farming, I thought there was one “right” way to do it—plant flowers, harvest, sell, repeat. But the truth is, flower farming can look a hundred different ways, and the bes...

When I first started selling wholesale flowers to florists, I learned pretty quickly that success wasn’t just about growing beautiful blooms—it was about learning how to present them in a way that made sense to busy professionals working in a fast-paced industry.

In this episode of the Flower Farme...

Crop planning. It might not be the most glamorous part of flower farming, but I’m here to tell you—it’s absolutely one of the most important. In this episode of the Flower Farmer Forum Podcast, I broke down why mastering your crop planning strategy can be the key to growing a profitable and sustaina...

If you’ve ever tried growing ranunculus in a colder climate, you know it can be a bit of a challenge. But when you get it right, these delicate, rose-like blooms are worth every bit of effort. Over the years, I’ve experimented, made mistakes, learned valuable lessons, and refined my growing techniqu...

When I first started flower farming, I thought success would come down to growing the most beautiful blooms. But over time, I realized that while high-quality flowers are important, they’re not what truly sets a business apart. What really makes a difference is connection—and that’s built through st...

One of the biggest challenges entrepreneurs face isn’t just the logistics of running a business—it’s the internal and external judgments that come with stepping outside the norm. In this episode of the Flower Farmer Forum podcast, I dive into the importance of embracing your unique journey as a busi...

As flower farmers, we’re always looking for ways to work in harmony with nature, and one of the most effective yet often overlooked methods is composting. In a recent episode of the Flower Farmer Forum podcast, I had the pleasure of speaking with Cathy Nesbitt, also known as the ‘Laughing Bean Queen...