Let’s talk about something I see way too often in the flower farming world—businesses working against themselves.

In this week’s episode of Flower Farmer Forum, I’m pulling back the curtain on two big things: first, a sneak peek into the rebrand of this podcast (yes, it’s happening!), and second, a...

When I first started flower farming, I thought the only way to make more money was to grow more flowers. Sound familiar? It didn’t take long for me to realize that chasing more—more crops, more varieties, more beds—was also chasing more work. And more work without more strategy? That’s a one-way tic...

Here’s the thing about flower farming—if it were just about growing flowers, we’d all be living the dream. But running a flower farm that’s both sustainable and profitable takes more than a pretty bouquet. It’s about building a smart business ecosystem—one that supports your goals, your customers, a...

When someone visits your flower farm, they probably come looking for beauty, peace, maybe even that perfect photo. And sure, we’re proud to provide that. But if you’re a flower farmer inviting the public onto your land, I want to challenge you to think a little deeper: What else are you offering?

T...

In the fast-paced world of flower farming, it's easy to get caught up in the constant hustle to sell more, grow more, and achieve more. But sometimes, the most productive thing you can do for your business is take a step back. In this episode of the Flower Farmer Forum, I talk about the importance o...

As flower farmers, we live deeply connected to the land, the seasons, and the communities we serve. But in places like Stearns County, Minnesota—where farmland meets increasing development—there’s a growing need to have intentional conversations about what kind of growth we want for our rural areas....

When you love something as much as we love locally grown flowers, it can be easy to assume everyone else understands their value too. But the truth is, most people haven’t thought about where their flowers come from, and that’s where our elevator pitch comes in.

In this episode of the Flower Farmer...

When customers pick up a bouquet of locally grown flowers, they’re taking home more than just something pretty for their table. They’re supporting sustainable agriculture, embracing seasonal beauty, and choosing a product that’s often fresher and more environmentally friendly than its imported count...

As a flower farmer and entrepreneur, I’ve had a lot of unexpected teachers — seasons, soil, spreadsheets… and a 1947 Christmas movie. In this week’s episode of the Flower Farmer Forum podcast, I talked about what I call the “Miracle on 34th Street” philosophy — the idea that doing what’s right for t...

From my conversation with Matt Diamante on the Flower Farmer Forum Podcast

When you think about marketing as a flower farmer, it can feel like this extra, overwhelming thing that you should be doing… but don’t have time for. I get it. Between planting, harvesting, and making sure the bouquets are a...

Running a flower farm is more than just growing beautiful blooms—it's about making strategic decisions that shape the future of your business. In this episode of the Flower Farmer Forum, I dove into one of the most important questions flower farmers and entrepreneurs must ask themselves: Are you cha...