Rooted Agritourism
Real stories & smart strategy for agritourism, value‑added ag, and direct‑to‑consumer farm businesses.
150,000+ downloads 🎧
Listen NowWhat You'll Hear on Rooted Agritourism
Challenging the Status Quo
Hear from change-makers
Stories from people who challenged the “that’s how we’ve always done it” mindset to create thriving farm-based businesses.
Value-Added Agriculture
More than a harvest
How farmers turn raw products into experiences, goods, and services that deepen customer connection and boost revenue.
Direct-to-Consumer
Building a loyal market
Real-world strategies for selling straight to the people who love what you grow, raise, or create—without the middleman.
What is Rooted Agritourism?
Rooted Agritourism is the show where farmers, makers, and community builders share how they’ve turned passion into profit through agritourism, value-added agriculture, and direct-to-consumer sales. Hosted by Dr. Liz Fiedler Mergen—owner and founder of Sunny Mary Meadow, author, and speaker—the podcast has been downloaded over 150,000 times. Whether you’re planning your first on-farm event or scaling a thriving rural business, you’ll find inspiration, practical frameworks, and honest behind-the-scenes here.
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