Bringing Clarity to the Floral Industry: Introducing 'Farmers to Florists'

In the world of specialty agriculture and floristry, creativity often takes center stage. But behind the beauty of floral arrangements and seasonal blooms lies a complex operational reality that flower farmers and florists navigate every day. Planning, inventory management, and communication between growers and designers are persistent challenges. Challenges that I’ve seen stall growth and stifle collaboration across the industry.

To address these issues, I’m introducing a new tool called Farmers to Florists. This platform is designed specifically for the needs of flower farmers, florists, and farmer-florists. It integrates crop planning, inventory tracking, and floral recipe creation into one streamlined system.

The idea came from years of observing the disconnects and inefficiencies in how our industry communicates and plans. Many growers are using spreadsheets or outdated tools to manage their crops and availability. At the same time, florists are often left guessing whether the product they need will be available in the right quantity at the right time. These gaps in information create stress and lost revenue on both sides.

Farmers to Florists solves this by creating a shared space where growers can accurately plan and track their crops, and florists can view real-time inventory aligned with their design needs. The platform also includes recipe tools that help florists plan with the seasonal and local inventory that farmers are growing, which supports better collaboration and less waste.

This system isn’t just about software, it’s about reshaping the way we think about communication in floriculture. When farmers and florists work from the same set of data, the entire supply chain becomes more efficient, responsive, and profitable.

To demonstrate how it works, I’ll be hosting a live webinar on January 6. This event will walk participants through the platform’s features and functionality, and provide an opportunity for feedback from those who will use it in their daily work. Whether you're a solo grower, a busy floral designer, or managing both sides of the business, your input will help ensure the platform meets real-world needs.

The Farmers to Florists platform was built with flexibility in mind. It’s meant to support operations of all sizes and levels of experience. From beginning flower farmers just learning crop planning, to established florists managing dozens of events per season, this tool can adapt to different workflows and business goals.

As we move into a new year, it’s the right time to re-evaluate the systems we use and look for opportunities to reduce friction in our processes. My goal with Farmers to Florists is to provide a practical, user-friendly solution that supports the growth of your floral business and encourages stronger, more transparent connections across the industry.

If you’d like to see how the platform works and ask questions directly, I invite you to join us for the webinar. 

Clear communication and efficient planning are not just nice-to-haves, they’re essential for long-term success in this industry. Farmers to Florists aims to make those goals more accessible for everyone involved.

Sign up for the free webinar to learn more about it: https://www.sunnymarymeadowcoaching.com/registration-page-222a1dfe-fee7-469e-8156-8379cc388865