The Power of Pausing: Why Taking Breaks Can Improve Your Business

In the fast-paced world of flower farming, it's easy to get caught up in the constant hustle to sell more, grow more, and achieve more. But sometimes, the most productive thing you can do for your business is take a step back. In this episode of the Flower Farmer Forum, I talk about the importance of taking breaks, refocusing on business foundations, and how these pauses have shaped my journey.

Over the past year, I took a much-needed intermission from actively selling and growing flowers. It wasn’t just about rest; it was a time to refocus on my business’ core values and goals. This break led to the evolution of my online course, which has now transformed into a thriving community membership. When you step back from the day-to-day grind, you give yourself the space to see opportunities for growth that you might have missed.

One of the things I’m most excited about is automating processes in my business. For me, email marketing was a huge focus. Automating my emails freed up time to concentrate on more strategic growth. Whether it's adjusting my seasonal sales strategies or investing in agritourism, these changes have helped me better serve my community of fellow flower farmers.

As my business grows, I realize how important it is to not just focus on what’s happening right now but to build a foundation for long-term success. I’m expanding the podcast to include agritourism and specialty crop farming to reflect these shifts and provide valuable insights to those interested in diversifying their operations.

Investing in yourself and your business is essential to being able to give your best. Join me as I explore how taking a break, making adjustments, and focusing on community can elevate your flower farming business.