Rooted Agritourism 🎙️

Real stories & smart strategy for agritourism, value‑added ag, and direct‑to‑consumer farm businesses.

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What is Rooted Agritourism? 🌱

 

Rooted Agritourism is the show where farmers, makers, and community builders share how they’ve turned passion into profit through agritourism, value-added agriculture, and direct-to-consumer sales. Hosted by Dr. Liz Fiedler Mergen, owner and founder of Sunny Mary Meadow, author, and speaker, the podcast has been downloaded over 150,000 times. If  you’re planning your first on-farm event or scaling a thriving rural business, you’ll find inspiration, practical frameworks, and honest behind-the-scenes here.

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What You'll Hear on Rooted Agritourism 🎧 

 

Challenging the Status Quo

Hear from change-makers

Stories from people who challenged the “that’s how we’ve always done it” mindset to create thriving farm-based businesses.

Value-Added Agriculture

More than a harvest

How farmers turn raw products into experiences, goods, and services that deepen customer connection and boost revenue.

Direct-to-Consumer

Building a loyal market

Real-world strategies for selling straight to the people who love what you grow, raise, or create without the middleman.

Listen to Rooted Agritourism on 🎧

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Our most recent episodes 🎙️

 

Why I Stopped Measuring Business Growth by Employee Count

May 26, 2026

What Value-Added Agriculture Really Means for Modern Farmers

May 21, 2026